The story behind Moe Choice
Most people know me as a no BS coach who mentors solopreneurs to $15k/mo.
But this story didn’t start with success - it started with burnout, fear and a very real question:
“What the hell am I doing with my life?”
I’ve built 12 businesses from scratch.
Scaled two of them to successful exits.
Made millions.
And for a while, I lived what most people would call “the dream.”
Then in 2012, my closest friend died.
And everything stopped making sense.
For six months, I was in deep depression. I questioned everything - my success, my purpose, my life.
All the money, the lifestyle, the status… it suddenly felt meaningless.
So in 2015, I did what most people wouldn’t dare.
I gave it all up.
The money. The assets. The business. The life I had built.
I left Dubai with nothing but my passport and the clothes on my back.
No backup plan. No safety net.
Just a promise to myself - to find meaning, not just money.
Moe speaking
The fall. The rebuild. The rise.
At 37, I was broke and living with my parents.
I borrowed money from my dad.
I became a certified coach.
At first, nobody cared.
I offered sessions in exchange for tea.
But I kept going.
And slowly, everything began to shift.
Five years later, I was earning $10,000 a month.
Doing work that mattered.
Helping people change their lives the way I had changed mine.
Then Covid hit.
And overnight, I lost everything again.
But this time was different.
Because I had the tools, mindset and system to rebuild.
So I did.
Within nine months, I was back - running a business I loved, working with clients I chose, from anywhere in the world.
Moe speaking
Most solopreneurs get stuck at $5k/month
- and it’s not your fault.
It’s not because you lack talent or drive, but because you don’t have the right system. One that gives you the positioning, the offer and the pipeline to bring in dream clients consistently.
I know the struggle - I’ve built 12 businesses, lost everything (twice) and rebuilt to $50k+ months working 24 hours/week with dream clients.
Now, I mentor solopreneurs to do the same - with the exact framework I used, giving you the plan, the build and the accountability to scale without burnout.
What I believe
I believe in telling the truth - even when it’s uncomfortable.
I believe that success without fulfillment is failure.
And that you don’t need more followers, fancy funnels or another “hack.”
You need focus, clarity and consistency.
You need a system that lets you win your way.
The invitation
If you’re done chasing hustle culture and ready to create something real -
something that gives you freedom, not just income -
then you’re in the right place.
I built this system through failure, loss and rebuilding - twice.
And now, I build it for you.
Watch the free masterclass.
Where freedom isn’t a dream.
It’s the plan.
