Newsletter
My collected newsletter with my frameworks, tools, lessons and results.
You’re missing out on the free solopreneur masterclass
You're missing out on the free solopreneur masterclass You’ve had all week to register and you haven’t. Fair enough. I’ve ignored plenty of emails myself. But here’s the math. One hour with me. Free. Adina Samuels made $20k in four weeks after hearing the ideas I...
Why your niche should not have the word “and” in it
Why your niche should not have the word “and” in it The first thing I tell most solopreneurs I work with: Your niche should not have the word and in it. Sounds a bit dramatic. Then they look at their LinkedIn headline and realise exactly what I mean. “I help coaches...
Solopreneur vs self-employed: what’s the difference and which one actually pays more?
Solopreneur vs self-employed: what's the difference and which one actually pays more? If you've been Googling ways to work for yourself, you've probably seen both words used like they mean the same thing. They don't. And the difference between them isn't just semantic...
The $15k/month solopreneur blueprint: how to build a business that does not own you
The $15k/month solopreneur blueprint: how to build a business that does not own you You have sat through enough bad webinars to know one when you smell it. Fifty slides. Someone reading bullet points in a voice so flat you start reorganising your kitchen cupboards...
4 questions to fix your solopreneur business when you feel stuck
4 questions to fix your solopreneur business when you feel stuck When your business feels messy, the instinct is to find a new solution. A new strategy. A new course. A new AI tool that will finally organise your life while you sit there drinking coffee and becoming...
How to rebuild your business from scratch as a solopreneur
How to rebuild your business from scratch as a solopreneur In 2020, I lost everything. Everything I had built was gone. I was 42, back in my mum’s spare bedroom and wondering what the hell I was going to do next. Not exactly the success story bit they put on the front...
How to make $15k a month as a solopreneur
How to make $15k a month as a solopreneur If you’re a service-based solopreneur stuck below $15k months, there’s a good chance you think the problem is effort. You’re posting. Networking. Learning. Tweaking the website. Rewriting your headline for the 19th time. And...
How to build a personal brand as a solopreneur
How to build a personal brand as a solopreneur Most people think building a personal brand means picking a nice font, posting a few opinions on LinkedIn and pretending their morning coffee has changed their life. It doesn’t. A personal brand is what people remember...
The best side hustle in 2026 (and how to turn it into your main income)
The best side hustle in 2026 (and how to turn it into your main income) Everyone's looking for the best side hustle right now. And if you type those words into Google, you'll get the usual suspects. Print on demand. Dropshipping. Selling digital templates. Renting...
What does solopreneur mean in 2026?
What does solopreneur mean? You've probably heard the word everywhere lately. On LinkedIn, in podcasts, in job descriptions from people who very clearly don't have a job anymore. But what does solopreneur actually mean - and more importantly, is it what you're...
Ready to hit $15k months working 30 hours/week with dream clients?
